The candidate should make a study of the concept and development of
management as science and art drawing upon the contributions of leading thinkers
of management and apply the concepts to the real life of government and business
decision making keeping in view the changes in the strategic and operative
(more content follows the advertisement below) A D V E R T I S E M E N T
l Function : Concept and foundations of Management,
Managerial role and functions. Analysis of Environmental opportunities and
threats, Formulation of Organisational Vision, Mission and Objectives. Decision
II. Organisational Behaviour and Design : Classical and Neoclassical
Systems, Delegation of Authority, Design of Strategic Business Units. Theories
of motivation and their relevance. Communication. Leadership. Understanding
group behaviour and dynamics. Conflict Management. Managing Change. Innovation
in Organizational Design such as Networks, Knowledge Based Enterprises-Systems
III. Quantitative Techniques in Decision Making : Classification of
data, Averages, Dispersion and Skewness. Correlation and Regression. Time-
Series Analysis & Forecasting Techniques. Elementary concepts of Binomial,
Poisson and Normal Distributions. Tests of Significance t, F and Chisquare.
Linerar Programming-Problem formulation-Simplex method and Graphical solution.
PERT and CPM. Decision making under uncertainity.
IV. Management Control System : Basic concepts, Understanding
strategic behaviour. Responsibility Centres, Strategic Planning, Preparation of
budgets, Zero Based Budget, Analysis and Evaluation of Performance, Control
System in Service Organization. Modern Control Methods, Controlling Global
Enterprises: Transfer Pricing and Management of Risk.
V. Strategic Cost Management : Value Chain : Conceptual issues and
Applications. Cost analysis-Activity based costing, Cost Drivers and their
measurement. Target Costing. Profit Variance Analysis.
VI. Business Environment : Concept and Analysis of Macro-business
environment: Indian and global. Analysis of structural dimensions of Indian
Economy. Directions of change and impact on business decision. Regulatory and
promotional Policies. Liberalization, Globalisation and Corporatisation Problems
I. Financial Management : Goal of Finance Function. Analysis of
Financial Postion: Ratio and Funds Flow Analysis. Concepts of value and return.
Valuation of Bonds and Shares. Risk and Return: Portfolio Theory, CAPM and APM.
Option Pricing. Financial and Operating leaverage. Design of Capital Structure;
Theories and Practices. Management of Working Capital: Estimation and Financing.
Management of Cash, Receivables and Inventory and Current Liabilities. Capital
and Money Markets: Institutions and Instruments. Leasing, Hirepurchase and
veartur capital mergers and acquistions. Shareholder Value Creation: Dividend
Policy, Corporate financial policy and strategy., Management of corporate
distress and restructuring strategy. Regulation of capital market.
II. Marketing Management : Concept and strategy. Analysis of marketing
environment and planning process. Understanding and selecting target markets:
Marketing Research, Consumer Behaviour. Segmentation, Targeting and
Postitioning., Product management. Distribution channels and logistics. Public
Distribution System. Marketing Communciation, Brand Management. personal selling
and management of salesforce. Pricing decisions. Understanding competitive
strategy. Design, implementation and control. Services and non-profit marketing.
Social Marketing. Creating global competitive Advantage: Analysis, formulation,
implementation and control. Evaluation of marketing function. Ethics in
marketing: Consumer protection. E-Business.
III. International Business : International Business Environment:
Changing composition of trade in goods and services. Emerging areas of trade.
Evaluation of International Trade Policies-instruments of trade policy,
institutions of international business GATT//WTO, Trims and Trips-Labour
conditions and environmental issues. trade in services and agri products. role
of IMF, World Bank, UNCTAD. Regional Economic Cooperation. Export Marketing
Management-Overseas market research, Export pricing and finance. Management of
risk. Export-import procedures. Tole of intermediaries and documentation.
IV. Operation and Materials Management : Fundamentals of Operations
Management. Organising for Production. Aggregate Production Planning, Capacity
Planning, Plan Design: Process planning plant size and scale of operations.
Management of facilities. Equipment replacement and maintenance. Production
cotnrol. Supply Chain Management-Vendor Evaluation and Audit. Quality
Role and importance of Materials Management , Material Handling, Value
Analysis, Quality control, Make or Buy Decision. Codification, Standardisation
of spare parts inventory. Inventory Control. Two Bin System. Waste Management,
Purchasing process and procedure. International Buying.
V. Management Information System : Conceptual foundations of
Information System. Information Resource Management. System Development-Overview
of Systems and Design. System Development Management life-cycle, Designing
on-line and Distributed environments. Implementation and Control of Project.
Trends in Information Technology. Managing Data Resources-Organising Data. DSS
VI. Human Resource Development : Concept and Policies. Man-power
planning; recruitment, Selection, trainging, development, promotion and
transfer. Performance Management-job evaluation, job enrichment. Compensation
Management. Employee Morale and Productivity. Management of Organisational
Climate and Industrial Relations. Humans Resource Accouting and Audit.